Criterion Systems have generated around 90 hot leads since they started using Gamma Accelerate

Criterion pride themselves on offering great value business communication, telephone systems, mobiles and line rental services to their customers, including hosted, hybrid and pure IP business phone systems. Based in Stockport near Manchester, they work with small and medium-sized enterprises, from 2 to 5000 users.

The Challenge

With different marketing activities being run across multiple platforms, including Mailchimp, SendGrid, HubSpot and Beanstalk, Criterion had no real method of accurately measuring their return on investment.

With telephony relatively low on most businesses priority until things go wrong, combined with the competitive and fast-moving pace of the industry, Criterion were finding that most of the old-fashioned marketing strategies failed to get past the receptionist.

The Solution

Criterion have embraced the Accelerate platform as their ‘go to’ marketing platform of choice. Through Accelerate’s lead nurture capabilities, they’re ensuring they’re at the forefront of their prospects minds at the optimum time – whether it’s prompted by an urgent fault or part of a system review.

They’ve run several campaigns through Accelerate, making the most of both the customisable white label campaign material available, as well as the ability to send their regular customer communications through it.

The Results

Criterion have generated around 90 hot leads since they started using the platform and gained several new customers as a result of their Accelerate marketing campaigns, with many more opportunities being nurtured and still to be reaped.

By making use of the high quality, well-presented white label emails, Criterions unsubscribe rate is very low. They’ve also noticed a positive improvement on their marketing campaigns consistently reaching and resonating with the right decision makers.


Hot leads